About Echooo
A $250 billion creator economy. Yet every platform is stuck in 2015.
We built the infrastructure that was missing — an AI-native operating system that manages micro-influencer campaigns end-to-end, autonomously.
The opportunity
The market is massive. The tooling was broken.
Influencer marketing spend in 2025
Growing 36% year-over-year
Active creators globally
Growing to 700M by 2030
Creator platform market in 2025
2025 alone — cumulative is multiples higher
73% of brands now prefer micro and nano influencers over celebrities. But every platform is still built to manage a handful of mega-influencers.
The structural problem
The industry has a problem nobody is solving.
Going from 5 creators to 50 isn't 10× the work — it's 100×. Each creator partnership requires 20 manual steps: discovery, vetting, outreach, negotiation, contracts, briefing, content review, approval, posting, tracking, and payment.
Human teams collapse. Deadlines slip. Messaging becomes inconsistent. That's why micro-influencer marketing, despite outperforming every alternative, has never been deployed at the scale brands need — until now.
The math that breaks every team
Drag to see the hidden cost of scaling manually
Why now
Three unstoppable forces are converging.
Brands are going micro
73% of brands now favor micro and nano influencers over celebrities. Nano-influencers convert at 7% — double the rate of macro-influencers. The shift is permanent.
Agentic AI is production-ready
Agentic AI startups raised $2.8B in H1 2025 alone. Gartner predicts 60% of brands will use agentic AI for 1:1 interactions by 2028. Autonomous campaign execution is now possible.
The creator economy is exploding
$250B in 2025. $480B by 2027. $1.18T by 2032. 300M creators today, growing to 700M by 2030. South Asia and MENA are the fastest-growing creator markets on earth.
What we are
Not another influencer platform.
Echooo is not
A creator database
You still manage everything manually
An agency
Takes 15–30% cut, owns the relationship
A SaaS tool
You figure out how to use it yourself
An AI-native operating system for the creator economy
An AI operating system
4 agents run every step of the campaign
End-to-end automation
Brief in. Report out. Nothing manual.
Creator-level attribution
Every view, sale, and dollar tracked to its source
<24h campaign launch
From signed brief to live content
Creator profiles scanned
AI agents per campaign
The founder
Muzakir Ijaz
15+ years at WPP and Ogilvy running campaigns for Coca-Cola, Nestlé, Pepsi, and BAT across South Asia. The insight came from inside the industry: brands were routing millions into celebrity deals while micro-influencers — with 8.7% engagement rates versus 1–2% for celebrities — were being ignored.
Pakistan alone has 116M+ social media users. A massive, underserved creator ecosystem with no platform built to reach it efficiently. So he built one.
"Make authentic creator marketing as easy to launch and measure as a Google ad — for every brand, everywhere."
Muzakir Ijaz
Founder & CEO — Echooo.ai
Recognition
Globally validated.
500 Global
Top 1.7% of 1,150+ applicants — 70 countries
AKDN
Aga Khan Development Network — impact-focused portfolio company
SISU Factory
Top 20 Global AI Venture — EU-backed programme
DFDI
Top 22 Pakistan Startup — national recognition
NIC Islamabad
National Incubation Centre incubatee
Founders Institute
FI Global alumni network
Company timeline
The journey so far.
2024
2024
Founded
Echooo launched by Muzakir Ijaz. Infrastructure built specifically for micro-influencer campaigns in South Asia and MENA.
First campaigns live
Nestlé Nido, Fasset, Rose Petal. 3.4M views in the first major activation. $0.0015 CPV from day one.
2025
2025
500 Global
Selected by Creator Ventures / 500 Global — top 1.7% of 1,150+ applicants across 70 countries.
EU AI validation
Named Top 20 Global AI Venture by SISU Factory — European innovation programme backed by the EU.
AKDN portfolio
AKDN (Aga Khan Development Network) portfolio company. Impact-focused investment from one of the world's largest development networks.
Year 1 results
61.4M total views. 60+ campaigns. 7.84% average engagement. $0.0015 average CPV. All numbers verified, zero paid amplification.
2026
2026
MENA expansion
Dubai operations active. Scaling to KSA, Egypt, broader MENA. Creator network at 400M+ profiles.