About Echooo
A $250 billion creator economy. Yet every platform is stuck in 2015.
We built the infrastructure that was missing — an AI-native operating system that manages micro-influencer campaigns end-to-end, autonomously.
The opportunity
The market is massive. The tooling was broken.
Influencer marketing spend in 2025
Growing 36% year-over-year
Active creators globally
Growing to 700M by 2030
Creator platform market in 2025
2025 alone — cumulative is multiples higher
73% of brands now prefer micro and nano influencers over celebrities. But every platform is still built to manage a handful of mega-influencers.
The structural problem
The industry has a problem nobody is solving.
Going from 5 creators to 50 isn't 10× the work — it's 100×. Each creator partnership requires 20 manual steps: discovery, vetting, outreach, negotiation, contracts, briefing, content review, approval, posting, tracking, and payment.
Human teams collapse. Deadlines slip. Messaging becomes inconsistent. That's why micro-influencer marketing, despite outperforming every alternative, has never been deployed at the scale brands need — until now.
The math that breaks every team
Drag to see the hidden cost of scaling manually
Why now
Three unstoppable forces are converging.
Brands are going micro
73% of brands now favor micro and nano influencers over celebrities. Nano-influencers convert at 7% — double the rate of macro-influencers. The shift is permanent.
Agentic AI is production-ready
Agentic AI startups raised $2.8B in H1 2025 alone. Gartner predicts 60% of brands will use agentic AI for 1:1 interactions by 2028. Autonomous campaign execution is now possible.
The creator economy is exploding
$250B in 2025. $480B by 2027. $1.18T by 2032. 300M creators today, growing to 700M by 2030. South Asia and MENA are the fastest-growing creator markets on earth.
What we are
Not another influencer platform.
Echooo is not
A creator database
You still manage everything manually
An agency
Takes 15–30% cut, owns the relationship
A SaaS tool
You figure out how to use it yourself
An AI-native operating system for the creator economy
An AI operating system
4 agents run every step of the campaign
End-to-end automation
Brief in. Report out. Nothing manual.
Creator-level attribution
Every view, sale, and dollar tracked to its source
<24h campaign launch
From signed brief to live content
Creator profiles scanned
AI agents per campaign
The founder
Muzakir Ijaz
15+ years at WPP and Ogilvy running campaigns for Coca-Cola, Nestlé, Pepsi, and BAT across South Asia. The insight came from inside the industry: brands were routing millions into celebrity deals while micro-influencers — with 8.7% engagement rates versus 1–2% for celebrities — were being ignored.
Pakistan alone has 116M+ social media users. A massive, underserved creator ecosystem with no platform built to reach it efficiently. So he built one.
"Make authentic creator marketing as easy to launch and measure as a Google ad — for every brand, everywhere."
Muzakir Ijaz
Founder & CEO — Echooo.ai
Recognition
Globally validated.
500 Global
Top 1.7% of 1,150+ applicants — 70 countries
AKDN
Aga Khan Development Network — impact-focused portfolio company
SISU Factory
Top 20 Global AI Venture — EU-backed programme
DFDI
Top 22 Pakistan Startup — national recognition
Founders Institute
FI Global alumni network
Company timeline
The journey so far.
2024
2024
Founded
Echooo launched by Muzakir Ijaz. Infrastructure built specifically for micro-influencer campaigns in South Asia and MENA.
First campaigns live
Nestlé Nido, Fasset, Rose Petal. 3.4M views in the first major activation. $0.0015 CPV from day one.
2025
2025
500 Global
Selected by Creator Ventures / 500 Global — top 1.7% of 1,150+ applicants across 70 countries.
EU AI validation
Named Top 20 Global AI Venture by SISU Factory — European innovation programme backed by the EU.
AKDN portfolio
AKDN (Aga Khan Development Network) portfolio company. Impact-focused investment from one of the world's largest development networks.
Year 1 results
61.4M total views. 60+ campaigns. 7.84% average engagement. $0.0015 average CPV. All numbers verified, zero paid amplification.
2026
2026
MENA expansion
Dubai operations active. Scaling to KSA, Egypt, broader MENA. Creator network at 400M+ profiles.